There are over 2 million accountants and bookkeepers in North America.
That’s a lot of accountants!
Why would a potential client choose you over the accountant down the street from you? What do you do that’s special or different? If you’re unable to answer that question, then chances are neither can your potential client.
Bringing something different to the mix is essential in terms of developing your firm, charging fair prices and ultimately having more fun in what you do.